Dezeen Magazine

Watch a live talk on designing for women's wellbeing during NYCxDesign

As part of NYCxDesign, Dezeen teamed up with women's body and hair care brand Flamingo to host and livestream a talk exploring how to design products for the wellbeing of women.

Moderated by Dezeen's design editor Jennifer Hahn, the panel featured Cher Russo, creative director at Flamingo, Alda Ly, founder and principal architect at Alda Ly Architecture and Ayse Birsel, co-founder of Birsel + Seck.

Body and hair care products by Flamingo
The talk took place at the HBF showroom in New York City

Called Women's Wellbeing and the Power of Design, the talk explored how the nuance of the female experience shapes design practices in today's world.

The panelists discussed how they approach designing products, brands and spaces specifically for women.

The event was part of NYCxDesign, an eight-day festival running from May 18 to 25.

Cher Russo, creative director at Flamingo
Cher Russo is the Flamingo creative director

Russo joined Flamingo in 2022 as creative director and has since launched several campaigns focussing on reimagining body hair and care to be more responsive to women's actual needs and preferences.

Russo's 15-year began at marketing agencies such as Huge and Wednesday, before moving into in-house creative lead roles at beauty brand Estée Lauder and more recently beauty brand Glossier.

Ayse Birsel, co-founder of Birsel + Seck
Birsel is known for her design work with Herman Miller

Birsel is an industrial designer and founded design practice Birsel + Seck with her partner Bibi Seck. She has designed products for companies including Amazon, Herman Miller, IKEA and Toyota.

She is the author of a workbook titled Design the Life You Love, which combines self-help with design principles, and delivers lectures to organisations on how to apply design thinking to management processes.

Alda Ly, principal architect at Alda Ly Architecture
Ly's architecture practice has designed wellness spaces for women

Ly is the founder and principal architect of Alda Ly Architecture (ALA). ALA has designed two branches of Tia, a women's healthcare space in New York.

Other work by ALA in New York includes a doctor's office and clinic with earthy details, as well as a showroom for furniture brand HBF, where this talk is taking place.

The talk took place 18 May 2023 at the HBF showroom in New York City. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

Partnership content

This article was written as part of a partnership with Flamingo. Find out more about our partnership content here.