Dezeen Magazine

Saudi Arabia reveals 170-kilometre-long mirrored skyscraper to house nine million people

Neom registers trademarks for Treyam, Aquellum and Jaumur real estate projects

Neom in Saudi Arabia has registered a series of trademarks including Treyam, Aquellum and Jaumur, which could hint at the names of future developments in the region.

The Neom mega project, which is under construction in the north west of Saudi Arabia, has recently registered a series of names at the US Patent and Trademark Office that hint at names of the future regions.

Four Neom regions yet to be announced

Spotted by travel website Skift, the registered names include the futuristic-sounding Gidori, Xaynor and Siranna.

Many of the names, including Treyam, Aquellum and Jaumur, were registered in the real estate category, suggesting that they could be the names of Neom's future regions.

So far six of Neom's planned 10 regions have been announced. These include the controversial 170-kilometer-long The Line city, the BIG-designed port city Oxagon, the mountain resort Trojena and island resort Sindalah.

Neom applies for numerous trademarks

The majority of the names of these developments, as well as the recently announced Leyja and Epicon regions, are also on the list of trademarks Neom has applied for.

Along with the real estate listings, several applications including Utamo, Gidori, Norlana and Elanan are in the travel category, while others, including Magna and Safana, are listed as entertainment, leisure and amusement.

A full listing of the trademark's Neom has applied for is on the US Patent and Trademark Office's website.

Neom is the most high-profile of the numerous "giga projects" currently being developed in Saudi Arabia under the direction of the country's crown prince Mohammed bin Salman.

It encompasses an area of around 10,200 square miles in the north west of the country and is one of the largest developments in the world. The project is being designed by global studios including UK studio Zaha Hadid Architects, Dutch practices UNStudio and Mecanoo, US studios Aedas and Morphosis, and German studio LAVA.

It has been widely criticised on human rights grounds and last year, human rights organisation ALQST reported that three men were sentenced to death after being "forcibly evicted" from the Neom site.

This lead to experts from the UN Human Rights Council expressing "alarm" over the executions. However, Saudi Arabia responded to the UN by denying abuses had taken place.